Tags: social media integration

Free Email Marketing Manual for Environmental Services

Beyond • October 24, 2011

Sure, the Green Revolution has been going on for decades, but that\'s because there\'s something new to learn about maintaining our environment every day. Between healthier eating, cleaner energy, more efficient cars and better preservation techniques, people are hungry for information about how they can keep their carbon footprint baby bootie sized. At Benchmark Email, we know how to access a new range of prospects while keeping your old ones happy, and we\'ll share how in the form of a marketing manual specifically tailored to the environmental services industry. Our dedication to email service provision, online marketing, branding and social integration serves to educate our users, providing them with the most up to date and valuable information, and to ultimately explore marketing best practices in a detailed yet comprehensible way - all with an attractive price tag. Environmental Services: Growing Green Business through Email Marketing is a free, fully researched PDF on email best practices for the Environmental industry. We hope you will take the time to download this guide or read it directly from our website. Benchmark Email is proud to offer you the best marketing resources the industry has to offer and we can\'t wait to welcome you to the team. For more guides and manuals, check out our email marketing manual page.


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Benchmark Email Releases Free Manual on the Entertainment Industry

Beyond • October 17, 2011

Maybe you remember back to the days of the drive-in movie theaters, when admission was a dollar and you still snuck people to see the film inside your trunk. Fast forward to now: Movie tickets have increased exponentially, your Netflix cue is a thousand miles long and you find yourself staring at bigger and bigger monitors with more and more advanced technology to boot. There has never been more competition in the entertainment industry than there is today. So how can this extremely diverse industry reach out to current and existing clientele? As people become dependent on their Web-enabled mobile devices for their news, calendar and entertainment, it\'s important to have a quick and efficient inroad to communicate with them about opportunities and information in your business. At Benchmark Email we have the solution - in the form of a marketing manual specifically tailored to the entertainment industry. Our dedication to email service provision, online marketing, branding and social integration serves to educate our users, providing them with the most up to date and valuable information and to ultimately explore marketing best practices in a detailed yet comprehensible way - all with an attractive price tag. Our Email Marketing Manual for the Entertainment Industry is a free, fully researched PDF on email best practices, with special considerations for the great diversity of sub-categories within the industry. We hope you will take the time to download this guide or read it directly from our website. Benchmark Email is proud to offer you the best marketing resources the industry has to offer and we can\'t wait to welcome you to the team. For more guides and manuals, check out our email marketing manual page.


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Analyzing Online Marketing: Google’s Acquisition of PostRank

Beyond • June 29, 2011

Google has been quite busy in the acquisition game as of late. With hopes of boosting its profile in the burgeoning display advertising field, it announced the acquisition of AdMeld early this month. And in what appears to be a move to obtain relevance in the area of social analytics, the company also decided to snatch up Canadian startup PostRank. According to the creators themselves, PostRank is currently the largest aggregator of social media engagement metrics on the market. Before the acquisition, the web-based software platform allowed users to view data on popular conversations, trending topics and their own comments published on the web in real-time. The app pulled data from a variety of social networks, including both Facebook and Twitter. PostRank, which got its official start in 2007, stated in a blog post that it will soon be moving from its office in Waterloo, Ontario to Google’s headquarters in Mountain View, California. Social Tracking Evolving Aside from the information included in the PostRank blog post, there isn’t much else known in regards to the specific details of the acquisition. Google isn’t saying much other than the usual, stating its admiration for PostRank’s approach to web analytics, how both sides are looking forward to working together, etc. However, the fact that the Canadian team is relocating to Mountain View is an indication that Google isn’t necessarily interested in their product, but their expertise, which adds a whole new dimension of intrigue to this acquisition. One of the most challenging aspects of social marketing is being able to accurately measure engagement and performance. Facebook has its own analytics platform in Facebook Insights. Twitter has a built-in measuring tool it makes available to advertising partners. There are also a number of third-party applications of both the free and paid variety. Even with all these options available, marketers often find themselves putting together a measuring system from different bits and pieces simply because they can’t rely on a single solution. With its expertise already shining through in Google Analytics, the acquisition of PostRank may enable Google to fill more of the void in today’s online marketing landscape. Nothing is for certain, but the PostRank acquisition could have some interesting implications in terms of search and social. Google has said that it wants the online discovery process to be a more social experience, and a few of its recent actions hint that things may be moving forward faster than some would have thought. One of the most obvious examples is the +1 button. Similar to the Facebook Like, the button allows users to endorse content online, both in the search results and on the web. With Google making serious attempts to increase its presence in the social space, it wouldn’t be surprising to see PostRank’s expertise used to track the impact of +1 activity and other interactions associated with the company’s social efforts.


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New Feature: 6 New Benchmark Email Video Tutorials!

Beyond • June 3, 2011

Benchmark Email is happy to present 6 new email marketing video tutorials that will broaden users’ understanding of both email marketing and Benchmark’s award-winning email software. Each video is under 3 minutes and unravels the mysteries behind... Signup Forms Autoresponders Additional Elements Real-Time Reports Social Media Integrations and our Free for Life Email Program! Special thanks go out to our video guru and web representative Sunny Gault. Now what are you waiting for? Click the link above and check out Benchmark’s comprehensive email marketing features now!


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