Tags: survey

Answer a Short Facebook Survey to Win a $20 Amazon Gift Card

Beyond • November 9, 2012

Our humble roots will always be in email marketing. However, we know that marketing doesn’t exist in a vacuum. One channel is seldom the right answer. Marketing is usually an all of the above type question. That’s why we launched our event management platform a few weeks ago. We want to get in touch with your thoughts on event marketing. A “help us help you” sort of thing. We’re hosting a short, three question survey on our Facebook page. Answer the questions and you will be entered to win one of five $20 Amazon gift cards. You must Like Benchmark Email on Facebook to be eligible to win. The survey will go live Monday, November 12 and end Monday, November 19th at 9:00 AM PST. We will announce the winners and get the gift cards to you with plenty of time for some holiday shopping. Thanks in advance for participating!


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5 Important Tips for Your Email Marketing Poll

Beyond • June 8, 2011

If email marketing is all about making a connection with the people who receive your email, then there is no better addition to your email than a poll. What better way is there to find out what your readers are really looking for than to ask them? When it comes to small business, the more you know about the people you are marketing to, the more successful your business will be. So you want to add a poll to your next email marketing newsletter? Here’s what you should know. It’s All in the Subject Line Email marketing, while seemingly complex, is really very simple to get right. You need to know your audience, you need to give them content that will get them excited and you need to have a killer subject line. Of these three things, nothing is more important than the subject line. If you have a bogus subject line, one that looks too spammy ($$$DEALSDEALSDEALS!!!) or even worse, no subject line at all, your email isn’t going to get opened. If your email isn’t opened you’ve already lost. Pump up your poll in the subject line. Get them excited. If your readers know that taking the poll is in their best interest, they’ll be sure to take it. Set a Realistic Close Date You don’t want your poll to be open forever, but then again, you don’t want to close the poll before everyone who wants to take part can put their two cents in. Use the habits of your readers to your advantage and make sure to give everyone enough time to take part. Give Them Options (but Not Too Many) Make sure to keep the available options for answering the questions in your poll to a minimum. Three seems to be the magic number, four if you include an “other” option. And speaking of that ever popular “other” option, if you choose to include it among the answers to your poll, give the people who take your poll a chance to explain why they chose it. Keep It Short The whole point of an email marketing poll is to let your audience know that you are interested in what they have to say, and to use that to make their experience with your business more efficient and enjoyable. What polls are not meant to be is long and boring. People should have fun taking the poll and it should be over quickly. Keep it short to ensure that people don’t give up on it halfway through. Don’t Forget to Be Polite You already showed your customers that you care about what they think by including a poll in your newsletter. Now take it to the next level. Each and every person who takes your poll should be thanked for their contribution. Even better, give everyone a coupon or discount for products or services. The information you get from the polls will be well worth it and rewarding your customers for taking the poll will only up their loyalty. Remember that email marketing is all about connecting with the customer and proving to them that your company not only offers value but cares about what their customers think. Follow these simple tips and you’ll be on your way to increasing sales.


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Holiday Email Marketing Strategies

Holiday Email Marketing Strategies

Beyond • September 8, 2009

The holiday season is a great time to step up your email marketing efforts and tighten the loyalty strings of all your subscribers. So make sure you don’t miss out on the perfect opportunity to strengthen your relationship with your subscribers - follow our great holiday email marketing tips and leave your competitors holding onto their empty stockings! Tip 1: The early bird gets the worm The prelude to the holiday season marks the start of festive excitement. With chilly weather comes the desire to make wish lists and buy presents. It is no coincidence that the start of holiday weather also marks the start of decorations, flyers and other prequels to the approaching holiday season. By promoting your goods for the upcoming holiday in advance, you get the chance to reach out to customers when they have the time, money and motivation to buy from you. This is the period where you can get the most out of shoppers, so be sure to cash in on this early bird opportunity. Tip 2: Avoid the urge to overmail In today’s age of extreme competition it is easy to see why you would want to send constant and frequent holiday emails. After all, you don’t want to chance getting left behind. However, it would be wise to remember that it is human tendency to shy away from anything that seems too eager and goes in for a hard sell. Frequent holiday emails will most likely be followed by a quick unsubscribe and an even quicker spam complaint. So if you want to keep your subscribers, make sure you don’t irritate them with too many emails. Tip 3: Cash in on vouchers, gift cards and certificates Offering vouchers and gift cards may seem like small sales but they add up to a good tenth of all holiday expenditure. Also, purchases of gift cards and certificates tend to be exchanged and returned much less frequently than actual products. Another good thing about such gifts is that they appeal to a whole segment of subscribers - your last minute shoppers! Vouchers are the perfect gift for those who have waited till the last second to buy something; with a gift certificate these shoppers are able to hand something to their loved ones even at the last moment. Tip 4: Contribute to a charity Tap into the holiday spirit and contribute towards a charity. You can inform your subscribers that a percentage of your sales will go towards this charitable organization and provide them with details regarding this donation in your emails. Donating towards a good cause has a two fold effect; it lets you contribute towards a worthy cause and also draws in consumers as it appeals to their holiday spirit. Tip 5: Analyze your previous results and plan accordingly Take a look at your strategies and results for the previous years. It would also be helpful to make a note of your competitors’ past strategies and how these worked for them. You can then plan out your strategy and goals for the upcoming festive season, based on the successes and failures of the past. Factors that you can focus on here would be the type and frequency of communication, the success of your template design and ways to ensure that your campaign is ready to be launched in time. Tip 6: Send surveys to discover preferences Surveys are a great way to discover consumer preferences and interests. Once you discover where their interests lie you will be able to target your subscribers with effective email messages that are sure to get you great results. You can even request your subscribers to provide you with customer reviews and feedback. Surveys and feedback provide you with answers to important questions such as what your subscribers are most keen to hear about, do they want to carry out their holiday shopping with you and how often do they expect you to send them holiday email marketing messages. This helps to draw a framework on which your marketing strategy can be built. Tip 7: Plan your email marketing strategy Planning your strategy would include profiling your subscribers and coming up with marketing messages that would appeal best to each segment group. Once you decide what to say, you should come up with a plan on when to say it and how frequently. Make time for messages of appreciation and decide the optimum time to introduce new gifts, upcoming sales and important countdowns. A good idea would be to get hold of a calendar and plot the dates on which you plan to send introductory and follow up emails. Tip 8: Test till you know what works best Testing your holiday email messages is an important way to realize what works best for you. By testing your emails you can fine tune your campaign and hit upon a winning formula for success. Testing allows you to tweak your messages so each delivery makes the maximum impact. It also gives you keen insight into how you can make an impression on your subscribers. It allows you to come up with the most impressive template design and discover the optimum time to start your campaign. Testing lets you reach out to your subscribers in unique yet extremely effective ways that appeal to them (one great way to reach them is through contests and free gifts). Testing also provides you with important statistics such as your bounce and conversion rate. This allows you to keep track of your progress and helps you adjust your deliveries to maximize your results. Tip 9: Continue with your campaign post holiday season The end of the holiday season doesn’t mean the end of your email marketing. On the contrary, this is the best time to tie up your holiday loose ends and draw customers back into your shop for post holiday shopping! This period is perfect for pushing voucher redemptions, cross selling goods and even marketing product upgrades. You can also use this time to make a note of the highs and lows of your overall performance and learn from your experience. The holiday season is a time of festivity, goodwill and joyous shopping! Everyone has something they would like to buy - it is YOUR job to sell it to them! Can you think of any more simple tips to boost holiday profits? Do let us know! In the meantime , check out our new holiday email templates


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New Feature: Add Online Polls to your Website!

New Feature: Add Online Polls to your Website!

Beyond • July 29, 2009

Interested in gauging the pulse of your website or blog visitors, quickly and effectively? Just use our Online Polls! You can create your own online polls and easily plug them into your web site or blogs. The poll data is collected in real time and results are displayed immediately. Why create an online poll?  They make your site more interactive. In the online world, people love to express their opinion. Let them do that on your Website. They make it easy to bring in new visitors and potential customers. A good poll with great questions makes it easy to bring new people to your site. Boost your site hits with this feature! They show visitors what others are thinking. If a site visitor is thinking of making a purchase, they can easily view polls results, see what other people think and decide, based on that info, which product or service is the best value for their money. They let you know what changes you need to make. Online polls are a cheap and easy way to get the real scoop on what your site visitors want from your business. Use the data you get from your poll to make changes accordingly. They make your site more interactive. In the online world, people love to express their opinion. Let them do that on your Website. They make it easy to bring in new visitors and potential customers. A good poll with great questions makes it easy to bring new people to your site. Boost your site hits with this feature! To create a custom poll, just follow these steps: Create a custom poll on our site. Copy and paste the HTML code onto a page of your site. Put links to your poll wherever you\'d like. Use emails, social networking services and other tools to promote your poll and drive people to participate. View your polling answers in real time! Each time someone clicks on a polling link, a new browser window opens featuring the poll. Don\'t worry about pulling people off the page – the new window lets visitors take your poll without interrupting their online experience.  


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10 Good Reasons To Use Email And Web Surveys

10 Good Reasons To Use Email And Web Surveys

Beyond • June 18, 2009

At the moment, it\'s safe to say that email and Web-based surveys are the cheapest and most effective ways to get that data you crave. Sure, people still use phone telemarketers and snail mail surveys, but with the incredible number of people using the Internet across the globe, it would be foolish to overlook the ability to track people down and ask them questions via that medium. More than anything, however, Internet and email-based surveys give your customers a chance to give thorough, well thought-out answers, and you the chance to view those answers showing up in real time. Here are our top 10 reasons to use email and Web surveys: 1. Gather Feedback Perhaps you\'ve wondered why the product you bought in bulk is just not selling. Maybe you\'re confused on why customers visit a certain page on your Website and then drop off, abandoning their shopping carts. With Web surveys, you can gather the feedback you need to find out for sure. 2. Figure out what products to carry next Need a handle on what products will sell and what ones won\'t? Send a survey asking customers what they\'d like to see on your virtual shelves. 3. Streamline your order and checkout process Which steps in the order and checkout process are unnecessary? Which steps make sense, but maybe should take place outside the order fulfillment process? Use a Web survey at checkout to re-shape and shrink the checkout process. 4. Measure customer morale Are your customers over the moon about your next line of products or just blah? Do you need to try something new to get your customers excited about your company? Measure morale and create a future plan based on that data. 5. Gather testimonials Are customer singing your praises? Use a survey to find out why. Once you\'ve gotten the data you need, contact the most enthusiastic customers and invite them to create video or text-based testimonials. 6. Find out what peer companies are up to Let\'s face it: you can\'t ask your competitor companies which products and customer service techniques are working for them. But you can ask your customers the same questions and get the answers you need to adjust your own methods. 7. Adjust your customer service contact channels Do you need more people on the phones on the weekends? Should you invest in a live chat team? These questions matter. By crafting a customer service-based survey you can not only hire the people and rent/buy the technology you need, but stay competitive in your business sphere. 8. Price your goods Don\'t over or under-charge for your stuff - ask your customers what prices work for them and adjust your prices accordingly. Stay competitive with this information. 9. Dump unpopular products and find out why some items are slow-sellers If you have crates of items just sitting around the warehouse not selling, there may be a specific reason why. Use a survey to poll customers on certain slow-selling products. 10. Set realistic company goals Customer opinion is a great way to shape your company, down to what types of positions get filled to how many people you\'ll need to keep customers happy and the shelves stocked with goods. Gather this data and use it to move up the ranks among your competitors.


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Announcing the launch of new Benchmark Email!

Announcing the launch of new Benchmark Email!

Beyond • January 20, 2009

In August 2008, we began a broad, sweeping plan to re-imagine Benchmark Email. We\'re almost ready for launch. The new Benchmark Email will be faster and more powerful, completely redesigned and far easier to navigate than ever before. We\'ve kept the core features of Benchmark Email and added a slate of new ones, taking the things you loved most about the old system and re-packaging them in a dynamite new format. On the back end, every single line of code has been optimized. We\'ve even added a brand new infrastructure to make 100% certain that Benchmark is more powerful, scalable, stable and secure than ever before. We can\'t wait to unveil the new Benchmark and show you what we\'ve been working on, and we\'re certain you\'ll love it as well. Here\'s a list of some of the improvements we\'ve made: New Design and BrandingView Screenshots   Email Creation made very simple One thing we went for with the new email creation module is simplicity. Some of you complained that the old system had too many steps and different elements, making things too confusing to create an email campaign in a flash. We\'ve listened to what you\'ve had to say and streamlined the entire process. We\'ve made things sleeker and faster than ever before. The last system had email creation and email campaigns in two separate sections. You had to go through two sets of steps. For the new Benchmark, we\'ve combined the two processes under one umbrella: \"Emails\" . We\'ve added an extra layer of efficiency to cut back on all those steps. Now you can pop in, select your layout, edit it and schedule your campaign in record time. If you\'re running up against the clock and have to create a campaign on a moment\'s notice, you\'ll now have that option. View Screenshots Surveys made very powerful Our new survey and polling section gives you even more options than before. You have two choices: create an email survey or paste one on your Website. You can even do both at the same time! We\'ve also created a set of pre-made email templates complete with generic questions. You can edit those questions to suit your needs or leave them intact. You can also customize your surveys down to the very last detail, adding your logo, changing the colors and fonts and more. Spreading the word on your survey is easy. Place a link in your email campaigns or paste the code directly on your site. Invite your clients to take your survey with an email invite. With our sophisticated, real-time reports, you can view the answers to your survey immediately after customers complete it, and even track how many surveys were completed. You can now export the survey results to a PDF. View Screenshots Email Campaign ArchiveDon\'t trash your emails after you\'ve sent them – put them online and gain an entirely new audience! With our email campaign archive feature, you can take your emails, gather them in one easy-to-find place, and turn them into Web pages that both your current customers and potential new customers can find. Let your viewers see your past promotions, how-to tips, company emails and newsletters and more, long after you\'ve sent them out to your audience. View Screenshots Graphical ReportsWith the new Benchmark Email graphical reports section, your data never looked so good. View your email campaigns autoresponders as colorful pie charts. See bar diagrams of your surveys and polls. Gain revealing, up-to-the-second insight and feedback via graphics and charts that can be refreshed and updated around the clock. View Screenshots But Wait, There\'s More! Here\'s a list of other changes that we think you\'re gonna like... All new Embed Videos -Embed YouTube videos in your emails. In case the email client does not support embedded videos, we redirect the viewer to a web version of your email to play the video All new \'Segment\' your Lists - Slice and dice your email lists based on any field in your Contact List. You can create a segment based on the sign up date, zip code or customer type. Any field, or combination of fields, can be the basis of your segment. All New Dashboard - The dashboard is now an actual dashboard. You get a birds eye view of your account, with statistics on your last sent Emails, graphs for Emails sent, Image Gallery usage. Revamped Infrastructure - We\'ve improved the underlying architecture of Benchmark to make everything faster, more stable, and even more secure. As a result, you can expect some very powerful new reports and new ways to manipulate your data in upcoming releases. Test Campaigns Work More Like Real Campaigns - In the past, test campaigns had some broken links and merge tags, and looked a little \"broken.\" In the new Benchmark Email, we made significant changes that make test campaigns work a lot more like real campaigns. Compare Email Performance - You can now compare your Email performance based on Opens, Bounces and Clicks. Survey Templates - We now have preformatted templates to kick-start your survey creation process. You can update the questions and options to suit your needs. Export Results to PDF - We now support export of most of your reports in PDF format. We\'ll be posting more about the new Benchmark Email as we get closer to launch. Right now, we’re undergoing final QA. The new Benchmark Email will launch in February, and will be automatic and totally free for all our customers.


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