What To Do If You’re Not Seeing Clicks In Your Emails

Reading Time: 2 Minutes Beyond

The Holy Grail of marketing is analytics. Most email marketing campaigns are click bait designed to get the reader to click a link and be directed to a page. But what do you do if you’re not seeing click-throughs in the reports for email campaigns? The answers are surprisingly simple.

The Numbered List

People don’t have the time we expect of them, so the easier you make it for them the more likely they are to read what you have to say. No matter what industry you’re in, numbered list content is almost impossible to deny. You’ve definitely seen numerical posts before: “5 Ways to Cultivate Swag,” or “10 Ways to Finish Summer With a Bang.”

If you’re going this route, then do two things. First, use an image with every number. Second, make each number point is in bold especially if you plan on adding copy below the numerical. This allows readers to scan the content reading just the headings and looking at the pictures to get the idea. (Lean is about your reader just as much as it is about us. Make it easy for them to quickly get through your content).

Double-Backing

Sometimes, it’s not just about the links in the email. There’s another problem with click-throughs and it’s that a reader can’t click through if they haven’t even opened the email. There could by any number of reasons why a reader didn’t click open. In most cases, especially if they have Gmail, it could just be that your email got lost in a pile of others. If that’s the case, resend it. In fact, resend all email campaigns that weren’t opened. If you’re finding that still didn’t work, it might be worth it to run an a/b test on the resend and just change something like the subject line for half of them. You can also try changing the times the campaigns are sent.

The rule here is: don’t give up. Just keep trying and changing up how you deliver that campaigns.

Playing with Delivery Times

Pinging off the last point, delivery times has a huge role to play with click open and click-through rates. There’s no magic equation here. You need to look at your list of subscribers and maybe gather some necessary data. Ask yourself what you’re trying to accomplish. Are you trying to educate, sell, or stimulate engagement? Each one requires the individual to have a certain amount of time and ability to act. For example, if you want people to make a purchase, then sending out a morning campaign probably isn’t the best time. That’s when they’re just getting into office and starting their day. For women, lunch time is popular for e-commerce sales. For moms and students, late afternoon tends to be more popular.

You can also get an idea of sales patterns by looking at a history of purchasers and seeing what times tend to produce the highest sales versus the lowest. If you have enough consumer data, you can work backwards to see which type of consumers made purchases within select time-frames.

Are you ready for a smarter way to engage with your customers?

Benchmark helps you do email marketing the practical way. Create an ongoing relationship with your subscribers that leads to increased sales and happier customers.

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Richa
Richa

Good one! If you are not seeing clicks in your Email, there may be a problem like targetted audience do not think your Email is worth opening. Email should be interactive and productive and attracts the ultimate consumer. Try out various Email marketing tools available at https://betapage.co/ and make your Email worth clicking.

Irene
Irene

Sometimes even when doing the right things you will not get the results you are looking for. However there are many great tools, you can you use to get those results. 2 features that come to mind is List Segmenting, and Targeted Email.
By segmenting your list to the tee, you can have specific targets and give you a more clear shot at personalizing to their preference. Every industry will have their own uniques, take fashion for example. If you know customer X lives in California, you might not want to send them an email with winter clothing when they are still in summer heat.

Also Using Targeted Emaling can help you narrow down all your opens from previous emails. With Benchmark Email you can go up to 10 previous emails!
Talk about lean, no need to go through all reports. This feature makes it as simple as can be!

Now combining these two gives you the advantage you were looking for.